The 5 Types of Facebook Fans Every Business Needs Read more at www.allfacebook.com

1. Sycophants: Employees, Friends, Spouse, and Kids

This is how most Facebook pages start. You need 25 fans so you can get that custom address. By the way, it looks like not needing 25 fans was only temporarily true, and Facebook has gone back to the 25 fan requirement. So just use whatever persuasion techniques you have at hand to get this accomplished — bribing, cajoling, guilt trips, or threatening to fire employees (Just kidding!).

2. Your Current Customers

Many businesses new to Facebook think this is all they need. The problem is, it’s hard to get a large percentage of your current customers to click like on your Facebook page. Even if you have them all on an email list, only 30 percent will open your email, and a smaller percentage will click on the link to your Facebook page. You might be a local business person and you can put a sign up in your store, but how many will remember it when they get home?

3. Potential Customers

Facebook advertising provides incredible targeting criteria that will help you meet your future customers. Targeting geography, interests, topics, demographics, and so on, will help you narrow it down the the best quality prospects. You have to pay for these fans, but it’s worth it. The estimates are that the average fan costs $1.07 and is worth $8.00.

4. Media And Trade Publications — P.R.

Speaking of targeting, have you targeted ads to the publications and blogs you’d like your business to be covered in? Maybe you didn’t think of it. Are you going to do it now? I do. You can target people who work at various publications, or who like them.

5. Mega Fan Bodyguards

If you do a good job collecting happy customer fans and hyping up prospects with your positive Facebook posts, then you will find this type of fan stepping up to defend you against the rare critic. That’s assuming your business provides value and doesn’t have bad customer service or destroy the environment or something evil like that. Read more at www.mediabistro.com